Extract from Rome: Moods & Places.
In Rome one often finds that the usual rule about mass popularity not necessarily being an assurance of quality or authenticity doesn’t apply. Giolitti is a case in point. Locals and tourists queue day and night to get their tongues around the slightly sweeter but still delicious ice cream they’ve been flogging here since 1890. You can also sit down and savour their pleasingly old-fashioned sundaes and coppas in the large Art Nouveau (known as Liberty style in Italy) dining room. The exterior mounted lettering is some of the nicest in the city.
Via Degli Uffici Del Vicario, 40